What is SEO? (Search Engine Optimisation) In today's digital world, having an online presence is essential. But just creating a website is not enough. You need to ensure that people can find your website when they search for something related to your business or content. This is where SEO (Search Engine Optimisation) comes into play. SEO is the process of optimising your website to rank higher on search engines like Google, Bing, and Yahoo. The better your website ranks, the more visitors you get, which can lead to more customers, readers, or subscribers. Why is SEO Important? SEO is important because: It helps increase website traffic. It improves user experience. It builds credibility and trust. It gives you an advantage over competitors. It is a cost-effective way to attract organic (free) traffic. How Does SEO Work? SEO works by making changes to your website and content to make it more attractive to search engines. Here’s a simple breakdown of how it works: Search engines c...